The Games People Play on Facebook: Chapter 2. Need Fulfillment & "Stroking"

2 Need Fulfillment & “Stroking”We begin with the fundamental concern of human existence: needs. In 1943 the American psychologist Abraham Maslow presented what has become a bedrock for human psychology; the [1] In Maslow’s now famous “pyramid” model, human beings seek to fulfill needs that range from the basic, “physiological,” needs for survival (breathing, food,…Read more The Games People Play on Facebook: Chapter 2. Need Fulfillment & "Stroking"

The Games People Play on Facebook: An Introduction to Transactional Analysis Through Social Media

1 IntroductionThis is not a book about Facebook or the popular social networking games like FarmVille or Mafia Wars. This is a book about a powerful communications and psychology theory, called Transactional Analysis, which will use Facebook as a way of introducing and illustrating the concepts and uses of that theory.This year will mark the…Read more The Games People Play on Facebook: An Introduction to Transactional Analysis Through Social Media